Space mountain

THE NEW HOUSING DEVELOPMENTS in Colorado Springs not only resemble those of southern California, they are inhabited by thousands of people who’ve recently left California. An entire way of life, along with its economic underpinnings, has been transposed from the West Coast to the Rockies. Since the early 1990s Colorado Springs has been one of the fastest‑growing cities in the nation. The mountains, clear air, wide‑open spaces, and unusually mild climate have drawn people tired of the traffic, crime, and pollution elsewhere. About a third of the city’s inhabitants have lived there less than five years. In many ways Colorado Springs today is what Los Angeles was fifty years ago – a mecca for the disenchanted middle class, a harbinger of cultural trends, a glimpse of the future. Since 1970 the population of the Colorado Springs metropolitan area has more than doubled, reaching about half a million. The city is now an exemplar of low‑density sprawl. Denver’s population is about four times larger, and yet Colorado Springs covers more land.

Much like Los Angeles, Colorado Springs was a sleepy tourist town in the early part of the twentieth century, an enclave of wealthy invalids and retirees, surrounded by ranchland. Nicknamed “Little London,” the city was a playground for the offspring of eastern financiers, penniless aristocrats, and miners who’d struck it rich in Cripple Creek. The town’s leading attractions were the Broadmoor Hotel and the Garden of the Gods, an assortment of large rock formations. During the Great Depression, tourism plummeted, people moved away, and about one‑fifth of the city’s housing sat vacant. The outbreak of World War II provided a great economic opportunity. Like Los Angeles, Colorado Springs soon became dependent on military spending. The opening of Camp Carson and Peterson Army Air Base brought thou‑sands of troops to the area, along with a direct capital investment of $30 million and an annual payroll of twice that amount. After the war, Colorado Springs gained a series of new military bases, thanks to its strategic location (midcontinent, beyond the range of Soviet bombers), its fine weather, and the friendships formed between local businessmen and air force officers at the Broadmoor. In 1951, the Air Defense Command moved to the city, eventually becoming the North American Aerospace Command, with its outpost deep within Cheyenne Mountain. Three years later, 18,000 acres north of town were chosen as the site of the new Air Force Academy. The number of army and air force personnel stationed in Colorado Springs subsequently grew to be larger than the city’s entire population before World War II.

Although the local economy is far more diversified today, nearly half the jobs in Colorado Springs still depend upon military spending. During the 1990s, while major bases were being shut down across the country, new facilities kept opening in Colorado Springs. Much of the Star Wars antimissile defense system is being designed and tested at Schriever Air Force Base, a dozen miles east of the city. And Peterson Air Force Base now houses one of America’s newest and most high‑tech units – the Space Command. It launches, operates, and defends America’s military satellites. It tests, maintains, and upgrades the nation’s ballistic missiles. And it guides research on exotic space‑based weaponry to attack enemy satellites, aircraft, and even targets on the ground. Officers at the Space Command believe that before long the United States will fight its first war in space. Should that day ever come, Colorado Springs will be at the center of the action. The motto of a local air force unit promises a new kind of American firepower: “In Your Face from Outer Space.”

The presence of these high‑tech military installations attracted defense contractors to Colorado Springs, mainly from California. Kaman Services arrived in 1957. Hewlett Packard followed in 1962. TRW, a southern California firm, opened its first Colorado Springs branch in 1968. Litton Data Systems moved one of its divisions from Van Nuys, California, to Colorado Springs in 1976. Not long afterward Ford Aerospace sold ten acres of land in Orange County and used the money to buy three hundred acres in Colorado Springs. Today a long list of defense contractors does business in the city. The advanced communications networks installed to serve those companies and the military have drawn computer chip manufacturers, telemarketers, and software companies to Colorado Springs. The quality of life is a big selling point, along with the well‑educated workforce and the local attitudes toward labor. A publication distributed by the Colorado Springs Chamber of Commerce notes that in the city’s private industry, the rate of union membership stands at 0.0 percent. Colorado Springs now views itself as a place on the cutting edge, the high‑tech capital of the Rockies. Business leaders promote the town with nicknames like “Silicon Mountain,” “Space Mountain,” and “The Space Capital of the Free World.”

The new businesses and residents from southern California brought a new set of attitudes. In 1946, R. C. Hoiles, the owner of the Orange County Register and later the founder of the Freedom Newspaper chain, purchased the largest daily newspaper in Colorado Springs, the Gazette‑Telegraph . Hoiles was politically conservative, a champion of competition and free enterprise; his editorials had attacked Herbert Hoover for being too left‑wing. In the 1980s the Freedom Newspaper chain purchased the Gazette’s only rival in town, the Colorado Springs Sun , a struggling paper with a more liberal outlook. After buying the Sun , Freedom Newspapers fired all its employees and shut it down. In 1990, James Dobson decided to move Focus on the Family, a religious organization, from the Los Angeles suburb of Pomona to Colorado Springs. Dobson is a child psychologist and radio personality as well as the author of a best‑selling guide for parents, Dare to Discipline (1970). He blames weak parents for the excesses of the sixties youth counterculture, advocates spanking disobedient children with a “neutral object,” and says that parents must convey to preschoolers two fundamental messages: “(1) I love you, little one, more than you can possibly understand… (2) Because I love you so much, I must teach you to obey me.” Although less well known than Jerry Falwell’s Moral Majority and Pat Robertson’s Christian Coalition, Dobson’s Focus on the Family generates much larger annual revenues.

The arrival of Focus on the Family helped turn Colorado Springs into a magnet for evangelical Christian groups. The city had always been more conservative than Denver, but that conservatism was usually expressed in the sort of live‑and‑let‑live attitude common in the American West. During the early 1990s, religious groups in Colorado Springs became outspoken opponents of feminism, homosexuality, and Darwin’s theory of evolution. The city became the headquarters for roughly sixty religious organizations, some of them large, some of them painfully obscure. Members and supporters of the International Bible Society, the Christian Booksellers Association, the World Radio Missionary Fellowship, Young Life, the Fellowship of Christian Cowboys, and World Christian Incorporated, among others, settled in Colorado Springs.

Today there is not a single elected official in Colorado Springs – or in El Paso County, the surrounding jurisdiction – who’s a registered Democrat. Indeed, the Democratic Party did not even run a candidate for Congress there in 2000. The political changes that have lately swept through the city have also taken place, in a less extreme form, throughout the Rocky Mountain West. A generation ago, the region was one of the most liberal in the country. In 1972, all of the governors in the eight mountain states – Arizona, Colorado, Montana, Nevada, New Mexico, Wyoming, even Idaho and Utah – were Democrats. By 1998, all of the governors in these states were Republicans, as were three‑quarters of the U.S. senators. The region is now more staunchly Republican than the American South.

As in Colorado Springs, the huge influx of white, middle‑class voters from southern California has played a decisive role in the Rocky Mountain West’s shift to the right. During the early 1990s, for the first time in California history, more people moved out of the state than into it. Between 1990 and 1995, approximately one million people left southern California, many of them heading to the mountain states. William H. Frey, a former professor of demography at the University of Michigan, has called this migration “the new white flight.” In 1998, the white population of California fell below 50 percent for the first time since the Gold Rush. The exodus of whites has changed California’s political equation as well, turning the birthplace of the Reagan Revolution into one of the nation’s most solidly Democratic states.

Many of the problems that caused white, middle‑class families to leave southern California are now appearing in the Rocky Mountain states. During the early 1990s, about 100,000 people moved to Colorado every year. But spending on government services did not increase at a corresponding rate – because Colorado voters enacted a Taxpayers Bill of Rights in 1992 that placed strict limits on new government spending. The initiative was modeled after California’s Proposition 13 and championed by Douglas Bruce, a Colorado Springs landlord who’d recently arrived from Los Angeles. By the late 1990s, Colorado’s spending on education ranked forty‑ninth in the nation; fire departments throughout the state were understaffed; and parts of Interstate 25 in Colorado Springs were clogged with three times the number of cars that the highway was designed to hold. Meanwhile, the state government had an annual surplus of about $700 million that by law could not be used to solve any of these problems. The development along Colorado’s Front Range is not yet as all‑encompassing as the sprawl of Los Angeles – where one‑third of the surface area is now covered by freeways, roads, and parking lots – but someday it may be.

Colorado Springs now has the feel of a city whose identity is not yet fixed. Many longtime residents strongly oppose the extremism of the newcomers, sporting bumper stickers that say, “Don’t Californicate Colorado.” The city is now torn between opposing visions of what America should be. Colorado Springs has twenty‑eight Charismatic Christian churches and almost twice as many pawnbrokers, a Lord’s Vineyard Bookstore and a First Amendment Adult Bookstore, a Christian Medical and Dental Society and a Holey Rollers Tattoo Parlor. It has a Christian summer camp whose founder, David Noebel, outlined the dangers of rock ’n’ roll in his pamphlet Communism, Hypnotism, and the Beatles . It has a gay entertainment complex called The Hide & Seek, where the Gay Rodeo Association meets. It has a public school principal who recently disciplined a group of sixth‑grade girls for reading a book on witchcraft and allegedly casting spells. The loopiness once associated with Los Angeles has come full‑blown to Colorado Springs – the strange, creative energy that crops up where the future’s consciously being made, where people walk the fine line separating a visionary from a total nutcase. At the start of a new century, all sorts of things seem possible there. The cultural and the physical landscapes of Colorado Springs are up for grabs.

Despite all the talk in Colorado about aerospace, biotech, computer software, telecommunications, and other industries of the future, the largest private employer in the state today is the restaurant industry. In Colorado Springs, the restaurant industry has grown much faster than the population. Over the last three decades the number of restaurants has increased fivefold. The number of chain restaurants has increased tenfold. In 1967, Colorado Springs had a total of twenty chain restaurants. Now it has twenty‑one McDonald’s.

The fast food chains feed off the sprawl of Colorado Springs, accelerate it, and help set its visual tone. They build large signs to attract motorists and look at cars the way predators view herds of prey. The chains thrive on traffic, lots of it, and put new restaurants at intersections where traffic is likely to increase, where development is heading but real estate prices are still low. Fast food restaurants often serve as the shock troops of sprawl, landing early and pointing the way. Some chains prefer to play follow the leader: when a new McDonald’s opens, other fast food restaurants soon open nearby on the assumption that it must be a good location.

Regardless of the billions spent on marketing and promotion, all the ads on radio and TV, all the efforts to create brand loyalty, the major chains must live with the unsettling fact that more than 70 percent of fast food visits are “impulsive.” The decision to stop for fast food is made on the spur of the moment, without much thought. The vast majority of customers do not set out to eat at a Burger King, a Wendy’s, or a McDonald’s. Often, they’re not even planning to stop for food – until they see a sign, a familiar building, a set of golden arches. Fast food, like the tabloids at a supermarket checkout, is an impulse buy. In order to succeed, fast food restaurants must be seen.

The McDonald’s Corporation has perfected the art of restaurant site selection. In the early days Ray Kroc flew in a Cessna to find schools, aiming to put new restaurants nearby. McDonald’s later used helicopters to assess regional growth patterns, looking for cheap land along highways and roads that would lie at the heart of future suburbs. In the 1980s, the chain become one of the world’s leading purchasers of commercial satellite photography, using it to predict sprawl from outer space. McDonald’s later developed a computer software program called Quintillion that automated its site‑selection process, combining satellite imagery with detailed maps, demographic information, CAD drawings, and sales information from existing stores. “Geographic information systems” like Quintillion are now routinely used as site‑selection tools by fast food chains and other retailers. As one marketing publication observed, the software developed by McDonald’s permits businessmen to “spy on their customers with the same equipment once used to fight the cold war.”

The McDonald’s Corporation has used Colorado Springs as a test site for other types of restaurant technology, for software and machines designed to cut labor costs and serve fast food even faster. Steve Bigari, who owns five local McDonald’s, showed me the new contraptions at his place on Constitution Avenue. It was a rounded, postmodern McDonald’s on the eastern edge of the city. The drive‑through lanes had automatic sensors buried in the asphalt to monitor the traffic. Robotic drink machines selected the proper cups, filled them with ice, and then filled them with soda. Dispensers powered by compressed carbon dioxide shot out uniform spurts of ketchup and mustard. An elaborate unit emptied frozen french fries from a white plastic bin into wire‑mesh baskets for frying, lowered the baskets into hot oil, lifted them a few minutes later and gave them a brief shake, put them back into the oil until the fries were perfectly cooked, and then dumped the fries underneath heat lamps, crisp and ready to be served. Television monitors in the kitchen instantly displayed the customer’s order. And advanced computer software essentially ran the kitchen, assigning tasks to various workers for maximum efficiency, predicting future orders on the basis of ongoing customer flow.

Bigari was cordial, good‑natured, passionate about his work, proud of the new devices. He told me the new software brought the “just in time” production philosophy of Japanese automobile plants to the fast food business, a philosophy that McDonald’s has renamed Made for You. As he demonstrated one contraption after another – including a wireless hand‑held menu that uses radio waves to transmit orders – a group of construction workers across the street put the finishing touches on a new subdivision called Constitution Hills. The streets had patriotic names, and the cattle ranch down the road was for sale.